Reading a simple book by Andy Stanley and Lane Jones called 'Communicating for a Change' that is as powerfully on target as it is simple.
On page 89 that suggest these 4 Power Questions that every leader / communicator must answer before they deliver their news:
1. What do they need to know?
2. Why do they need to know it?
3. What do they need to do?
4. Why do they need to do it?
Just thought you'd like to know.
Jeff Fuson
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